Meet The FreshBooks Team

Mike is the co-founder of FreshBooks, the #1 accounting software in the cloud, designed exclusively for freelancers and growing service-based business owners. Built-in 2003 after he accidentally saved over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since then, over 30 million people have used FreshBooks to save time billing, and collect billions of dollars. A lover of the outdoors, Mike has been bitten so many times it’s rumoured he’s the first human to have developed immunity to mosquitoes.

Don has over 20 years experience as CEO or Executive Chairman, co-founding companies such as HookMedia, Simpli.fi, and Enervee.com. He’s also helped scale companies like ispDigital, and Integral Ad Science and operated Havas Media (a large scale global company with a network of thousands of employees across 140 countries). Outside the office, Don is very involved with buildOn.org – a global charitable organization that focuses on breaking the cycle of poverty, illiteracy and low expectations by building schools in impoverished countries.

Mark is a general management executive with a track record of delivering significant growth in new business markets. He prides himself on being a results-oriented leader who focuses on operational excellence through developing teams and motivating change across functional groups. At FreshBooks, Mark leads the efforts to grow our community of loyal micro-business customers.

As Chief Data Officer at FreshBooks, Mara Reiff is transforming the way FreshBooks acts on data and insights. Previously an executive in the telecommunications industry, Mara brings an edge to the team with her background in Business Intelligence and Customer Excellence. One of IBM’s Global Women Leaders in AI, Mara holds an engineering degree with a specialization in Applied Mathematics and Chemical Engineering, as well as an MBA. When she’s not wrangling data, she’s cooking up culinary masterpieces with her two kids.

Consummate finance guy at work and home. I enjoy building back of the napkin financial models or spreadsheets on everything. Life outside of excel consists of a family with a great wife and two energetic kids, travel, cycling, skiing and jogging. Striving towards objectives, teamwork, having fun and lots of informal/formal communication is part of my daily regimen.

Paul has marketed phones, food, booze, toys, and SaaS products over the years at both big companies and start-ups. He likes results, and he’s even won a few awards that are sitting on a shelf somewhere. More importantly, he’s written entries for various publications that his mom is extremely proud of. Outside of work, Paul likes to be outside of work—building things at his cabin or sliding down the sides of mountains.

Renee is a business leader who has spent her career in HR and loved every moment. People and culture fuel her passion for her craft. She brings values-oriented leadership to the FreshBooks Human Resources team as Chief People Officer—as well as a lifetime of invaluable experience. Renee has managed Global HR organizations of every size and dimension as VP of HR at EMC and has led teams through the purchase and integrations of multiple companies. During her most recent experience at Acacia Communications, she took the company public through its subsequent sale to Cisco Systems. Renee holds a Bachelor of Science and MBA from Northeastern University. She is based outside of Boston, where you can find her enjoying sliding down and hiking up mountains, traveling the world and playing with her grandchildren.

Oliver leads the FreshBooks technical organization that turns dreams into reality. His mission is to help develop a world-class engineering organization building an industry-leading product. In previous lives, Oliver spent time at Microsoft, Google and Shopify. Outside of FreshBooks, you’ll find Oliver with his partner and their three kids, reading (sci-fi and British crime), listening to trance or deep house, skiing or playing video games. Or, some combination of the above. Oliver’s pronouns are he, him and his.

Dragana leads Markets at FreshBooks, working to deliver international expansion. She has extensive experience building and leading international businesses, focusing on startups, high-tech industries, and markets. An engineer with an MBA, her commercial and technical expertise spans digital, mobile, e-commerce, email, data, and telecoms. She has worked for some of the largest global brands, including Groupon, Return Path, Yahoo!, Motorola, Panasonic, and NEC. Dragana was the finalist and judge for the FDM everywoman in Technology Awards. Passionate about startups, she has been a mentor with Techstars, a leading technology startup accelerator.

Stefano is a true global citizen. Hailing from Italy, with a 10-year stop in Canada, Stefano now leads the FreshBooks Product team from our Toronto office, where he brings vision, perspective, and a wild roster of experience to the FreshBooks team. Coding since age 8, Stefano holds an advanced degree in software engineering. His resume includes work as a firefighter and EMT, and roles as FreshBooks’ VP of Engineering, as an executive consultant, and as a founder of multiple startups. Truly customer- and team-obsessed, Stefano’s mission is to continuously innovate and focus on a shared product vision that drives all his efforts. In his happiest place, you can find him diving, climbing, coaching the next generation of ski champions, racing motorcycles, and having fun trying to keep up with his 3 young children.

Matthew Baker leads Corporate Development at FreshBooks, working to acquire and integrate companies with a shared mission. A natural team-builder, he has experience as a general manager across functions and new ventures, particularly in the finance and technology industry. He has worked for industry powerhouses including Google and McKinsey. Outside of the office, Matthew teaches a course on Managing Change and Ambiguity in the Workplace and sits on the board for a local non-profit, helping adults to earn their high-school equivalency diploma. He’s an avid fan of sports, science fiction, and ice cream, not necessarily in that order.

Levi is a professional engineer with a BEng from the University of Victoria. Before joining FreshBooks, Levi managed projects at Apex Systems Integrators Inc., where his clients included Canadian Tire, Nestlé, and Parmalat. Levi’s long term goals include: never losing the contest to wear shorts to the office for as long as humanly possible, someday growing back his mullet he had in the eighties and getting on the jumbotron at the Raptors game at least once a year.