Top 7 Small Business Trends You Need to Know
If you’re a small business owner, this is your time to shine. There are many challenges that come with running a small business. We know it can be difficult at times. But don’t worry! We have some top trends that will help you respond to these challenges and find success in the coming years. This article compiles the top 7 small business trends you need to know.
Running a successful small business isn't easy. Challenges can come from many angles, and it's important to stay on top of the latest trends. The following are seven small business ideas that you need to know in order to be successful.
Here’s What We’ll Cover:
Start with your small business website
Content marketing that converts
Kickstart Your Small Business with These Tips
1. Start with your small business website
Would you buy an item online without looking at the ratings and reviews? How about booking a flight without checking out your options? Of course not. Your customers are no different than you, they want to know what others think of the products or services they’re interested in.
Small business websites are also a crucial way to acquire new business. You can create high converting landing pages, lead funnels, sell products and so much more. With software like Wordpress, it can be much more affordable to create a professional website.
2. Mobile marketing
Mobile marketing is also a crucial way to acquire new business. With apps like Yelp, Facebook and Google Maps, it's easy to target the right people. Customers are more likely to find you on their mobile devices rather than in person. This can be an effective way of reaching customers that search for services that you provide.
Screen time is higher than ever. It's critical to get your business in front of potential customers. Mobile internet usage is estimated to reach over one-third of all global internet traffic. In the US alone, 75 percent of all web browsing occurs on a mobile device. It's important to make sure your small business website is optimized for mobile devices as well as other forms of online marketing such as social media and ads.
3. Copywriting that motivates
Copywriting is essential to small business success. It's about knowing your audience and what will motivate them to take action. For example, if you own a car repair shop, it would be smart to focus on words that discuss quality customer service instead of just throwing around random keywords. Copywriting is an art form that can help your bottom line. Good copywriting can boost the effectiveness of email marketing, social ads and more.
4. Content marketing that converts
Another big business trend is content marketing. Content is vital to your small business success. It can be used for multiple purposes including customer acquisition, lead generation, and more. The key difference with content marketing vs traditional advertising is that it's all about building relationships with your customers instead of selling to them right off the bat. Think about what type of content your customers enjoy. Digital marketing is becoming essential. Not everyone cares about the latest politics or celebrity gossip, so don't try to force it! Good content can also improve your social media marketing.
5. Utilizing digital tools
The digital revolution is still in full swing. As more and more businesses are jumping on the bandwagon, it's important for your small business to stay competitive. There are many inexpensive or free tools that can help you, like chatbots which provide assistance 24/7. Marketing automation allows you to implement processes that scale with your business (i.e. sending personalized emails, tracking conversions, etc). Reviews are more important than ever. There is even software that will collect customer reviews for you!
6. Omni-channel management
Omni-channel management is the future of business. It tries to make life easier on both customers and businesses by allowing them to experience each aspect of your company at the same time across multiple channels (i.e. website, email, social media, etc). The customer may start with your website, where they can browse products or services before following up with a phone call. Omni-channel management helps to keep you organized and boosts ROI. You can also use this to learn about consumer behavior.
7. Digital payments
Digital payment technologies are becoming more popular. Increase your cash flow by accepting digital payments. With tools like Apple Pay, Venmo, and Google Wallet, it's easier than ever to pay for items online or in person. There are also more options if you're looking to accept payments on your small business website.
Kickstart Your Small Business with These Tips
Small businesses are the backbone of our country, but that doesn't necessarily mean they're easy to manage. With so many small business trends on the rise, it's important for your company to be aware of these changes and how they may affect you. Hopefully this article gives you some fresh ideas.
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